About Us

At The AftaWay,

Our purpose is simple — to bring back the joy of having food, the way Indians inherited from Ayurveda: natural, wholesome and refreshing. Founded by an IIM Lucknow alum with over eight years of experience at Amazon, The AftaWay is created with a vision that goes beyond Indian homes.

Food in India has always been about culture, care and connection. A handful of seeds after a meal, a savoury bite in between conversations or a sweet crunch to celebrate small moments - every tradition was designed to nourish both body and soul.

But over time, this ancient wisdom began to fade. Artificial additives and shortcuts replaced authenticity and a fast paced lifestyle brought unhealthy eating habits into our lives.

We believe it’s time to bring back the intention of

The way we nourish ourselves
The rituals we share around food
The balance between traditional and modern living.

That’s why every creation at The AftaWay is rooted in heritage but reimagined for today’s palate. Our offering is wholesome, tasty and refreshing; leaving behind delightful AFTA moments you’ll want to savor again.

Why the name “The AftaWay”?

It’s our way of celebrating the moments that come after. After a meal, after a conversation, after a shared laugh - the little pauses where taste becomes memory. “Afta” captures that lingering aftertaste you want to hold on to and “Way” reflects the love we put into every recipe. Because whether it’s a mukhwas, a digestive or a snack, we create it to bring you the comfort of tradition and the excitement of something new.

What makes The AftaWay different?

Wholesome & Functional

High Quality Ingredients

Made in Small Batches

Hygienically Packed

Gluten Free

Non-GMO

No Tobacco Mukhwas

What products do we have?

We have Indian traditional products like paan-based mukhwas, seed-based mukhwas, and some unique flavours like crispy kadi patta mukhwas, royal kesar mishri mukhwas, etc. We also have Pumpkin Brique, TILicious Brique and Crispy Bhel Brique, which are healthy and nutritious snacks, along with Oatsome Namkeen, which is high in protein.

Testimonials

What Customers Are Saying

"The product was quite amazing, much better than what I have eater from other places, would highly recommend to try it once. Also full points on nice packaging."

Abhishek Gupta

Delhi

"I recently tried Flaxseed Power Blend Mukhwas and Temptation Mix Mukhwas. The taste is more natural and product is good quality. It's very refreshing after a meal. The delivery was also quick."

Vishvanath S

Thane, Maharashtra

"I really like the taste of the Mukhwas. The flavour is just right - not too strong. Highly recommended!!"

Priyanshi Sharma

Delhi

"Flavourful blend with crispy curry leaves and a delightful crunch—truly refreshing aromatic mix of Kadi Patta. Perfect as a healthy mouth freshener and traditional mukhwas is both tasty and guilt-free!"

Arbind Kaur

Bokaro Steel City, Jharkhand

"Bought the Kolkata Paan Mist Mukhwas. It was like having all the good things of paan in a small serving! Loved the taste, and the way my mouth felt fresh, without the typical food smell. I have a new favourite now.
I can already imagine this being something sophisticated to serve guests after food. It really is that good."

Sailesh Ganesh

Bangalore, Karnataka

"Irresistible aftertaste, earthy, crispy & wants me to eat it more. Value for money, freshness. Premium packaging. Quick delivery. 200g size, dryness in correct proportion."

Aadesh Kulkarni

Thane, Maharashtra