At The AftaWay,
Our purpose is simple — to bring back the joy of having food, the way Indians inherited from Ayurveda: natural, wholesome and refreshing. Founded by an IIM Lucknow alum with over eight years of experience at Amazon, The AftaWay is created with a vision that goes beyond Indian homes.
Food in India has always been about culture, care and connection. A handful of seeds after a meal, a savoury bite in between conversations or a sweet crunch to celebrate small moments - every tradition was designed to nourish both body and soul.
But over time, this ancient wisdom began to fade. Artificial additives and shortcuts replaced authenticity and a fast paced lifestyle brought unhealthy eating habits into our lives.
We believe it’s time to bring back the intention of
- The way we nourish ourselves
- The rituals we share around food
- The balance between traditional and modern living.
That’s why every creation at The AftaWay is rooted in heritage but reimagined for today’s palate. Our offering is wholesome, tasty and refreshing; leaving behind delightful AFTA moments you’ll want to savor again.
What makes The AftaWay different?
What products do you have?
We have Indian traditional products like paan-based mukhwas, seed-based mukhwas, and some unique flavours like crispy kadi patta mukhwas, royal kesar mishri mukhwas, etc. We also have Pumpkin Brique, TILicious Brique and Crispy Bhel Brique, which are healthy and nutritious snacks, along with Oatsome Namkeen, which is high in protein.
